November 16-21, 2026

CONTEXT / FRAMEWORK

Wine tourism in Portugal is now a consolidated product, spanning the entire territory and becoming increasingly decisive in how the country positions itself internationally.

It is already evident that wine tourism generates more than just winery visits. It extends stays, decentralizes tourist flows, enhances demand, and creates value in low-density regions. But, above all, it positions Portugal within a space of authenticity that cannot be replicated.

We have entered a phase of maturity. The challenge is no longer to explain the potential of wine tourism, but to structure it with a strategic vision, aligning supply and market demand, and ensuring that growth preserves what makes it distinctive.

Because, for those operating in this ecosystem, it is clear: wine tourism is not a trend. It is a pillar of contemporary Portuguese tourism.

Context

Portuguese wine tourism has grown. The offer has been structured. Internationalization remains fragmented.

Many trade fairs.
Many contacts.
Little strategic alignment.

The Proposal

A meeting platform where:

Buyers are selected
Meetings are pre-scheduled and qualified
The territory is experienced, not just presented
Relationships are built for the medium and long term

This is not a trade fair. It is a space for strategic alignment, networking, and adding value to the offer.

SUCCESS FACTORS:

Limited number of international buyers
Careful selection of suppliers
Structured agenda of 1:1 meetings
Immersive experiences in the host territory
An intimate scale that fosters real relationships

WHY PARTICIPATE?

Direct access to international decision-makers
Strategic matching between supply and demand
Brand positioning within a premium context
International validation of the product
Building a commercial pipeline
We promote relationships with real potential.

PARTICIPATING BUYERS

Tour operators specialized in wine tourism
Travel designers from the premium segment
DMCs (Destination Management Companies) focused on wine experiences
Boutique agencies with an international portfolio

Selection Criteria:

✔ Real decision-making power
✔ Active market presence
✔ Proven interest in Portugal

✔ Non-repetition criteria: 80% of participants must not have attended previous events

PARTICIPATING EXHIBITORS

Wine Estates and Wineries from the event region and all over Portugal
Hotels and Wine Estates offering enogastronomic experiences
Regional tourism promotion agencies
Wine routes
Specialized DMCs with a focus on Wine Tourism
Tourism entertainment companies

Selection Criteria:

✔ Well-structured wine tourism products and offers

✔ Service in English and other languages

✔ Available to receive visitors on weekends as well

✔ Interest in expanding into international markets

✔ High standard of service quality

PROGRAM

WINE DESTINATION PORTUGAL
MEETINGS & NETWORKING

November 16th

Lower Alentejo European City of Wine Networking Dinner, Vila Galé Alentejo Vineyards

November 17th

B2B morning meetings, Vila Galé Alentejo Vineyards
B2B Networking Lunch
B2B afternoon meetings, Vila Galé Santa Vitória
Networking Dinner (venue to be confirmed)

November 18th

B2B morning meetings, Vila Galé Santa Vitória
Networking Lunch (venue to be confirmed)

November 20th

Closing dinner: Évora European Capital of Culture (venue to be confirmed)

Fam Tours | Uncorking Alentejo

November 18, 19 and 20

Fam tours will be opportunities for professional buyers to discover the wine tourism offerings of the Alentejo region in an immersive experience. These tours will be exclusively selected for the event with partners who guarantee the excellence of the offerings.

Culture and Territory Tour: Montemor, Évora, Monsaraz
Identity and Atlantic Influence Tour: Vidigueira, Beja and Sines
Mountains and Heritage Tour: Estremoz, Alter do Chão, Portalegre

BUYERS

SUPPLIERS

BUYERS

Wine Destination Buyers

PARTICIPATION CONDITIONS
Participation in the program is free of charge, except for air travel.

Note: Applications will be evaluated and confirmed according to the order of arrival and potential of each operator.

EXPOSITORES

Wine Destination Suppliers

Sponsors Destination Partners

Premium Destination Partner Package | Price on Request

Presence with a speech at the welcome dinner
Exhibitor table at no cost
Logo on all event communications
Brochure or other partner material in event folders
Promotion of your brand before, during and after the event in event promotional materials;
Two featured pages in the event's digital booklet

Premium Destination Partner Package | €5000.00

Exhibitor table at no cost
Logo on all event communications
One featured page in the event's digital booklet;
Promotion of your brand before, during and after the event in event promotional materials;

Selection Destination Partner Package | €3500.00

Exhibitor table at no cost
Logo on all event communications
Half a featured page in the event's digital booklet;
Promoting your brand before, during, and after the event through promotional materials;

Who We Are

DOC DMC | Excellence of Portugal

Soft brand promoting boutique hotels and premium Portuguese brands in international markets, focusing on strategic positioning and qualified segmentation.

Specialization in:

• Luxury Hospitality
• International Promotion
• Strategic Networking
• Curation of Portuguese Brands

We Will Wine You | winexperiences.pt

Specialized curation of wine tourism and wine experiences in Portugal.

Areas of Expertise:

• Design of wine experiences
• Product and destination curation
• Relationship with international operators
• Strategic development of wine tourism and gastronomy products