November 16-21, 2026
FRAMEWORK
Wine tourism in Portugal is now a well-established product, transversal to the territory and increasingly decisive in how the country positions itself internationally.
It is already evident that wine tourism generates more than just visits to wineries. It extends stays, decentralizes flows, improves demand, and creates value in low-density areas. But above all, it positions Portugal in a space of authenticity that cannot be replicated.
We have entered a phase of maturity. The challenge is no longer to explain the potential of wine tourism, but to structure it with a strategic vision, align supply and market, and ensure that growth preserves what makes it distinctive.
Because, for those who operate in this ecosystem, it's clear: wine tourism is not a trend. It's a pillar of contemporary Portuguese tourism.
Context
Wine tourism in Portugal has grown.
The offer was structured.
Internationalization remains fragmented.
Many fairs.
Many contacts.
Poor strategic alignment.
The Proposal
A meeting platform where:
Buyers are selected
The meetings are pre-scheduled and qualified.
The territory is lived, not just presented.
Relationships are built over the medium and long term.
It's not a trade fair. It's a space for strategic alignment, networking, and showcasing the value of what's offered.
SUCCESS FACTORS:
Limited number of international buyers
Careful selection of suppliers
Structured agenda for 1:1 meetings.
Immersive experiences in the host territory
An intimate dimension that fosters genuine relationships.
WHY PARTICIPATE?
Direct access to international decision-makers.
Strategic matching between supply and demand
Brand positioning in a premium context.
International product validation
Building a sales pipeline
We foster relationships with real potential.
PARTICIPATING BUYERS
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Operators specializing in wine tourism.
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Premium segment travel designers
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DMCs focused on wine experiences
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Boutique agencies with an international portfolio.
Selection criteria:
✔ Real decision-making ability
✔ Active market
✔ Proven interest in Portugal
✔ Criterion of no repetition of 80% of participants from previous events
PARTICIPATING EXHIBITORS
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Wineries and vineyards from the event region and throughout Portugal.
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Hotels and estates that offer food and wine experiences.
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Regional tourism promotion agencies
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Wine routes
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DMCs specializing in wine tourism.
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Tourist entertainment companies
Selection criteria:
✔ Well-structured wine tourism offerings and products
✔ Service available in English and other languages
✔ Available to receive visitors on weekends as well.
✔ Interest in expanding into international markets
✔ High standard of service quality.
PROGRAM
WINE DESTINATION PORTUGAL
MEETINGS & NETWORKING
November 16th
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Lower Alentejo European City of Wine Networking Dinner, Vila Galé Vila Galé Alentejo Vineyards
November 17th
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B2B morning meetings, Vila Galé Alentejo Vineyards
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B2B Networking Lunch
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B2B afternoon meetings, Vila Galé Santa Vitória
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Networking Dinner (venue to be confirmed)
November 18th
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B2B morning meetings, Vila Galé Santa Vitória
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Networking Lunch (venue to be confirmed)
November 20th
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Closing dinner: Évora European Capital of Culture (venue to be confirmed)
Fam Tours | Uncorking Alentejo
November 18, 19 and 20
The familiarization tours will be opportunities for professional buyers to discover the wine tourism offerings of the Alentejo region in an immersive experience, with tours selected exclusively for the event with partners who guarantee the excellence of the offerings.
Culture and territory tour: Montemor, Évora, Monsaraz
Tour of Atlantic identity and influence: Vidigueira, Beja and Sines
Mountain and heritage tour: Estremoz, Alter do Chão, Portalegre
Wine Destination Suppliers
We have 2 packages available for exhibitors.
Package A Exclusive Tabletop Display:
Participation fee: €2200.00
Super Early Bird until July 15th: €1750.00
Supplement per person: €350.00
(plus applicable VAT)
Package Included:
A table in the workshop for one person with a pre-scheduled meeting agenda.
Reference in the event's digital catalog.
Customized table name tag and signage
Participation in all networking events of the event:
Opening session and welcome dinner
Coffee breaks and tastings
Lunch
Networking activity and dinner
30 B2B meetings in 1 and a half days (November 12th and the morning of November 13th)
Promoting the brand through the event's promotional media and the respective promoters;
Package B Shared Table Display:
Participation fee: €1,200.00
Super Early Bird until July 15th: €950.00
Supplement per person: €350.00
(plus applicable VAT)
Package Included:
A shared table in the workshop and a shared agenda for pre-scheduled meetings.
Inclusion in the event's digital catalog.
Customized table name tag and signage
Participation in all networking events of the event:
Opening session and welcome dinner
Coffee breaks and tastings
Lunch
Networking activity and dinner
30 B2B meetings in 1 and a half days (November 12th and the morning of November 13th)
Promoting the brand through the event's promotional media and the respective promoters;
Sponsors Destination Partners
Premium Destination Partner Package | Price on Request
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Presence with a speech at the welcome dinner.
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Display table at no cost
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Logo in all event communications
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Brochure or other partner material in the event folders.
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Promoting your brand before, during, and after the event through the event's promotional channels;
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Two featured pages in the Digital Book supporting the event.
Premium Destination Partner Package | €5,000.00
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Display table at no cost
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Logo in all event communications
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A featured page in the event's digital booklet;
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Promoting your brand before, during, and after the event through promotional materials;
Selection Destination Partner Package | €3500.00
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Display table at no cost
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Logo in all event communications
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Half a page of featured content in the event's digital booklet;
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Promoting your brand before, during, and after the event through promotional materials;
Register HERE
Who We Are
DOC DMC | Excellence from Portugal
A soft brand that promotes boutique hotels and premium Portuguese brands in international markets, focusing on strategic positioning and qualified segmentation.
Specialization in:
Luxury Hospitality
• International promotion
• Strategic networking
• Curated selection of Portuguese brands
We Will Wine You | winexperiences.pt
Specialized curation of wine tourism and wine experiences in Portugal.
Areas of expertise:
• Designing wine experiences
• Product and destination curation
• Relationship with international operators
• Strategic product development for wine tourism and gastronomy
Conditions of Participation
The prices shown do not include VAT at the current legal rate.
The prices shown may result in exchanges of services, particularly in terms of the event or Fam Tours.
SPECIAL CONDITIONS:
20% discount for ARPTA Alentejo members until June 12th. Early bird registration available upon confirmation of participation until May 16th.
Conditions cannot be combined.
For other suggestions or partnerships you may wish to propose