WINE DESTINATION
PORTUGAL 2025
Winedestination 2025 is a unique networking opportunity for operators, travel agents, and event organizers to discover the diverse wine tourism offerings around the Lisbon capital region, including venues for wine-related events and experiences centered on wine discovery and tastings.
For local players from across Portugal, it is a unique opportunity to showcase their offerings to international buyers from Europe, as well as from the USA and Brazil, and to enjoy networking moments that lay the foundation for future collaborations.
SEE THE REGISTRATION CONDITIONS:
Wine Tourism in Portugal
Wine tourism in Portugal has been establishing itself as a global reference, combining tradition, innovation, and the richness of its diverse wine regions.
With a millennia-old winemaking history, the country offers authentic experiences that go beyond wine tastings, including visits to historic cellars, food and wine pairings, and cultural immersions in stunning landscapes.
This commitment to excellence has earned Portugal international recognition as one of the world’s top wine tourism destinations.
WINE DESTINATION PORTUGAL - UNCORKING EXPERIENCES
Winedestination Portugal is an event dedicated to excellence in wine tourism in Portugal, celebrating the diversity and authenticity of the country’s wine experiences.
In 2024, we held the first edition in the Alentejo region, with the commitment to make this an itinerant event that promotes each destination locally.
This year, we will go beyond a single destination and diversify the program so that the invited operators can discover the potential of the wine regions surrounding Lisbon, which often serve as the point of arrival or stay.
The host hotel for this 2nd edition of Winedestination Portugal is the fantastic Dolce CampoReal Golf & Spa Resort, nestled among the green hills of the Lisbon wine region, in Turcifal, just 45 km from the capital’s airport.
In the first phase, all partners — the suppliers — will have the opportunity to meet with the invited tour operators in 1:1 meetings, as well as in informal immersive moments within the destination.
Following this, the famtours we have prepared for the invited buyers will take them to three different wine regions, all sharing proximity to Lisbon but, above all, offering less-explored and distinctive wine experiences. Just like in 2024, the tours will be accompanied by professional Wine Destinations guides.
Objectives
· Foster networking opportunities between Portuguese wine tourism suppliers and leading international tour operators.
· Position Portugal as one of the world’s top wine tourism destinations, offering immersive experiences that reveal the essence and distinctive character of its wines.
· Promote the destination through unique and immersive Uncorking Experiences, featuring exclusive and tailor-made wine tours.
This year, the event is also a co-production with Winexperiences.pt, a brand of We Will Wine You — a company specialized in designing the finest wine tourism experiences and providing consultancy for some of Portugal’s most prestigious wineries and estates.
PROGRAM
November 10th: Pre golf tour & Welcome dinner - Dolce Campo Real
November 11th: B2B meetings& Networking Dinner – Dolce Campo Real
November 12th: : B2B meetings – Dolce Campo Real & Closing lunch and networking
November 12th – 15th: Uncorking Lisboa Famtours Lisboa , Tejo e Setúbal
The famtours will offer professional buyers the opportunity to discover the wine tourism offerings of three distinct wine regions through carefully curated immersive experiences.
Each tour is exclusively designed for the event, in partnership with selected suppliers who guarantee the highest standards of excellence.
Buyers
Buyers are invited to participate throughout their entire stay — including the workshop and famtours.
The only cost to be covered by the buyers is their flight to Portugal.
We recommend booking a morning flight, to ensure arrival in Portugal by early afternoon.
Pre-tour for Golf Operators
For buyers specializing in golf programs and tours, we will organize a dedicated pre-tour focused on golf experiences on November 10, 2025.
For this reason, we recommend arriving one day earlier, on November 9, 2025.
Please note: this Golf Pre-tour is limited to 10 participants.
REGISTER HERE:
Note: Applications will be reviewed and confirmed based on order of submission and the potential of each tour operator.
Suppliers
We offer two packages available for suppliers.
Package A Supplier at Individual Table: €1,850
Included in the package:
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Exhibition table with 4 chairs
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Signage
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30 one-to-one meetings (15 minutes each) with invited tour operators
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Participation in all networking activities
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List and contact details of invited tour operators
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Presence in the event’s digital catalog, available after the event
Package B Supplier at Shared Table: €1,100
Included in the package:
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½ exhibition table shared with another company, with 4 chairs
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Signage
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30 one-to-one meetings (7.5 minutes each — shared table) with tour operators
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Participation in all networking activities
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List and contact details of invited tour operators
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Presence in the event’s digital catalog, available after the event
Early Bird: Register by July 31st and receive a 20% discount.
REGISTER HERE:
CHECK OUT THE PREVIOUS EDITIONS:
